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Feasting on Social Media: How Foodservice Operators Can Boost Their Brand
June 27 @ 1:30 pm – 2:00 pm CDT
Join us as we delve into how foodservice operators can effectively leverage social media channels to create brand awareness, engage with customers, and enhance their marketing efforts. We will explore the strategies and trends that fast casual brand, Sweetfin, implements to boost their social media presence to help drive customer loyalty and growth in their operations.
In this session, we’ll cover:
- Tips to boost your brand
- Creating engaging content
- Working with social media influencers
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President & Co-founder, Sweetfin
Seth Cohen is the President/co-founder of Sweetfin and directs their marketing and strategic partnership/business development initiatives and serves as Sweetfin’s director of real estate. Seth received a Bachelor’s degree in business from the USC Marshall School of Business and a concentration in International Business through the Copenhagen Business School in Denmark. Sweetfin has been named a “Breakout Brand” by Nation’s Restaurant News, one of the top 40 “Hottest Fast-Casual” Concepts in 2022 by QSR Magazine and has been featured in Vogue, GQ, Bloomberg Business Week, Bon Appetit and other prominent publications.
Seth was named in Zagat’s “30 under 30” list as a “culinary game changer who is redefining the food and beverage industry”, one of the top 35 “Young Leaders to Watch” by QSR Magazine, and has spoken about brand building,business development, and restaurant technology at conferences such as theFast Casual Executive Summit, UCLA Restaurant Finance Conference and The Collective Conference. Seth has been quoted on food and beverage industry trends in publications such as QSR Magazine, The LA Times, Bloomberg, and Forbes.