Photos That Speak: Best Practices in Photography & Visual Storytelling for Hospitality Pros

Whether you’re capturing moments at work, building your personal brand, or simply taking pictures for fun, knowing how to take strong, meaningful photos can set you apart. Jason Hershey, Video Production Manager from RestaurantOwner.com, shares best practices for creating impactful images—using anything from a smartphone to a professional camera, and everything in between. In this session, you’ll learn how to create authentic, eye-catching images that highlight your team, environment, and workplace culture through visual storytelling, as well as how to present yourself confidently and professionally in photos.

Don’t miss this chance to learn from an industry leader and gain advice to accelerate your career.  

Key Takeaways:

Building the Foundation: Learn the fundamentals of lighting, composition, and timing to consistently capture better photos—whether you’re using a smartphone or a professional camera.

Tell Your Story Through Photos: Discover how to visually represent your workplace culture and tell compelling stories about your team, environment, and hospitality style.

Build Your Personal Brand: Understand how to use photography to elevate your personal brand for social media, job searches, and creative side projects, including tips for professional portraits and self-portraits.

Leave with Practical Tools: Gain access to free resources, editing apps, and easy-to-follow online courses so you can continue to improve your photography after the session.

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Jason Hershey

Video Production Manager RestaurantOwner.com

Jason leads production at RestaurantOwner.com, curating exceptional content. With a diverse background, his unique perspective drives resources for independent restaurant owners, managers, and staff. He crafts insightful training videos and courses, ensuring the Resource Library and Learning System feature compelling content. Jason empowers aspiring restaurateurs to build better lives and create restaurant success stories, fostering growth in the industry.